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The Illusion of Voice: Why Participation Is Not Understanding
Feedback systems shape experience. Learn how survey design and dashboards limit what’s sayable—and why participation alone doesn’t ensure real insight...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
Karen Lynch
Head of Content at Greenbook
Introducing the Infinity Growth Loop
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
Haley Kiernan on Navigating Ambiguity, Building Confidence, and Leading with Curiosity in Insights
Future List Honoree Haley Kiernan shares insights on navigating ambiguity, building confidence, and balancing AI with human judgment in MRX.
Karen Lynch
Head of Content at Greenbook
Storytelling: Turning Insights into Business Impact
More data, less action. As AI speeds analysis, insights are shared then forgotten. Learn how to turn insights into real business decisions.
Thor Olof Philogène
CEO & Founder at Stravito
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
When AI Models Go Rogue and Subscriptions Go Through the Roof │ The Exchange: Episode 128
April 13, 2026
IIEX North America
Washington, D.C.
Latest Content
Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening
Indonesia’s beauty market is booming. Local brands win by deeply understanding consumers—an edge multinationals can’t easily replicate.
Feby Ramadhani
Senior Product Researcher at ParagonCorp
How to Explore Opportunities in Consumer Insights and Data Analysis
Learn how to explore consumer insights and data analysis careers with skills, methods, examples, and future AI-driven opportunities.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Therapeutic Listening in Market Research: Understanding How Advertising Really Lands
Traditional ad testing misses real audience experience. Discover longitudinal ad ethnography to uncover what truly resonates over time.
Ben Elliott
Director, Strategic Insights at NewtonX
Partner Content
How AI and Deep Behavioral Data Intelligence Can Unlock Insights to Reduce Friction and Drive Behavior
AI and behavioral data reveal hidden friction in retail and digital journeys, helping brands reduce hesitation and drive faster, easier decisions.
Matthew Salem
SVP, Customer Success at Behaviorally
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Data Is Not Neutral: Why the Assumption Behind Modern Research Deserves Re-Examination
Data isn’t neutral, measurement shapes meaning. Learn how scaling data systems can narrow human insight and what leaders must do to stay accountable.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Karen Lynch
Head of Content at Greenbook
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
What's Broken in Hispanic/Latino Research and What It's Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights
Future List Honoree Dan Parker-Smith shares how video storytelling, creativity, and collaboration are transforming insight communication in MRX.
Karen Lynch
Head of Content at Greenbook
Qualtrics X4 and the New Questions Facing Insights Leaders
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Head of Content at Greenbook
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening
Indonesia’s beauty market is booming. Local brands win by deeply understanding consumers—an edge multinationals can’t easily replicate.
Feby Ramadhani
Senior Product Researcher at ParagonCorp
How to Explore Opportunities in Consumer Insights and Data Analysis
Learn how to explore consumer insights and data analysis careers with skills, methods, examples, and future AI-driven opportunities.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Therapeutic Listening in Market Research: Understanding How Advertising Really Lands
Traditional ad testing misses real audience experience. Discover longitudinal ad ethnography to uncover what truly resonates over time.
Ben Elliott
Director, Strategic Insights at NewtonX
Partner Content
How AI and Deep Behavioral Data Intelligence Can Unlock Insights to Reduce Friction and Drive Behavior
AI and behavioral data reveal hidden friction in retail and digital journeys, helping brands reduce hesitation and drive faster, easier decisions.
Matthew Salem
SVP, Customer Success at Behaviorally
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Data Is Not Neutral: Why the Assumption Behind Modern Research Deserves Re-Examination
Data isn’t neutral, measurement shapes meaning. Learn how scaling data systems can narrow human insight and what leaders must do to stay accountable.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Karen Lynch
Head of Content at Greenbook
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
What's Broken in Hispanic/Latino Research and What It's Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights
Future List Honoree Dan Parker-Smith shares how video storytelling, creativity, and collaboration are transforming insight communication in MRX.
Karen Lynch
Head of Content at Greenbook
Qualtrics X4 and the New Questions Facing Insights Leaders
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Head of Content at Greenbook
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Senior Content Coordinator at Greenbook
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Featured Articles
High Tech, High Touch: Why the Future of Insights Will Be AI and Human
High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
Brian Fowler
Senior Executive Director at Insights Career Network
The Expanding Constellation of Insights Collaborators
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
Introducing the Infinity Growth Loop
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
Storytelling: Turning Insights into Business Impact
More data, less action. As AI speeds analysis, insights are shared then forgotten. Learn how to turn insights into real business decisions.
Thor Olof Philogène
CEO & Founder at Stravito
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
Partner Content
How AI and Deep Behavioral Data Intelligence Can Unlock Insights to Reduce Friction and Drive Behavior
AI and behavioral data reveal hidden friction in retail and digital journeys, helping brands reduce hesitation and drive faster, easier decisions.
Matthew Salem
SVP, Customer Success at Behaviorally
Karen Lynch
Head of Content at Greenbook
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies
Why AI Means We Need to Double Down on Insight Communication
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
Alex Holmes
Director at Shape Insight
Introducing the Infinity Growth Loop
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
Storytelling: Turning Insights into Business Impact
More data, less action. As AI speeds analysis, insights are shared then forgotten. Learn how to turn insights into real business decisions.
Thor Olof Philogène
CEO & Founder at Stravito
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
Partner Content
How AI and Deep Behavioral Data Intelligence Can Unlock Insights to Reduce Friction and Drive Behavior
AI and behavioral data reveal hidden friction in retail and digital journeys, helping brands reduce hesitation and drive faster, easier decisions.
Matthew Salem
SVP, Customer Success at Behaviorally
Karen Lynch
Head of Content at Greenbook
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies
Why AI Means We Need to Double Down on Insight Communication
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
Alex Holmes
Director at Shape Insight
Partner Content
How AI and Deep Behavioral Data Intelligence Can Unlock Insights to Reduce Friction and Drive Behavior
AI and behavioral data reveal hidden friction in retail and digital journeys, helping brands reduce hesitation and drive faster, easier decisions.
Matthew Salem
SVP, Customer Success at Behaviorally
Video Library
Stream the latest expert insights
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...
When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
AI's Real Impact on Work, Ethics, and Human Partnership
Is AI a bubble or an internet-scale revolution? This episode explores investment signals, workforce ...
Speed to Impact: The Only Metric That Matters Now
From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...
When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
AI's Real Impact on Work, Ethics, and Human Partnership
Is AI a bubble or an internet-scale revolution? This episode explores investment signals, workforce ...
Speed to Impact: The Only Metric That Matters Now
From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
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GRIT Latin America Report
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GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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How do insights pros meet business challenges? What role does innovation play and who is innovative?
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Greenbook
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Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
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Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
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Executive-level conversations shaping the future of market research — brought to you by MRII.
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Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
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Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
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Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
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Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
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Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
117 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
73 articles
Market Research Institute International (MRII)
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Executive-level conversations shaping the future of market research — brought to you by MRII.
62 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
42 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
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Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
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