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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
The Essential Skills of the Market Researcher in Healthcare
From Merck to Organon, Lisa Courtade reflects on three decades in healthcare insights and the skills researchers need for the future.
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
What’s Hot Isn’t Just What’s New—It’s What’s Next
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
Unmasking Fraud as the Scariest AI Trend in Market Research
AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk.
Lisa Ricard
Senior Account Manager at Communities Research, NA Ipsos
Karen Lynch
Head of Content at Greenbook
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
Elis Freire
Reporter at Jornal Correio
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Private Equity, AI Agents, and the Future of Consumer Insights │ The Exchange: Episode 103
September 29, 2025
IIEX.AI
Virtual
Latest Content
From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
Thor Olof Philogène
CEO & Founder at Stravito
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Defining Your Purchase Journey’s North Star
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
Z Johnson
Consultant at MRXplorer
Your Purchasing Prioritization – Making Smart Moves!
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
Simplifying the Research Tech Journey with MRXplorer
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
Z Johnson
Consultant at MRXplorer
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
The Pilot Program – Test-Driving Your Tech for a Perfect Fit!
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Z Johnson
Consultant at MRXplorer
The Scorecard – Your Secret Weapon for Smart Tech Choices!
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
Thor Olof Philogène
CEO & Founder at Stravito
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Defining Your Purchase Journey’s North Star
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
Z Johnson
Consultant at MRXplorer
Your Purchasing Prioritization – Making Smart Moves!
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
Simplifying the Research Tech Journey with MRXplorer
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
Z Johnson
Consultant at MRXplorer
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
The Pilot Program – Test-Driving Your Tech for a Perfect Fit!
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Z Johnson
Consultant at MRXplorer
The Scorecard – Your Secret Weapon for Smart Tech Choices!
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
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Featured Articles
Burden-of-Illness Scales: Helping or Hurting?
Burden-of-illness scales reveal patient impact beyond symptoms, but major flaws hinder diagnosis, treatment guidelines, education, advocacy, and cover...
Glenna Crooks, PhD
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GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
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Mary Lois Smith
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
Unmasking Fraud as the Scariest AI Trend in Market Research
AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk.
Lisa Ricard
Senior Account Manager at Communities Research, NA Ipsos
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
Unmasking Fraud as the Scariest AI Trend in Market Research
AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk.
Lisa Ricard
Senior Account Manager at Communities Research, NA Ipsos
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
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Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
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Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
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Video Library
Stream the latest expert insights
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
AI Without Integrity? The High Cost of Bad Data
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100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
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AI's Evolution from Hype to Practical Impact
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Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
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Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
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AI vs Human Research: The Shocking Results That Changed Everything
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