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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
AI for Insights Professionals: Redefining the Human Edge
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Leveling the Three-Legged Stool of Faster, Cheaper and Better
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight
Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
Ruth Stanat
CEO at SIS International Research
Partner Content
The Next UX Game Changer? Embracing AI Without Leaving Your Customers Behind.
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Kimberly Bastoni
Chief Revenue Officer at Alida
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Why AI Still Needs Us (More Than We Think) │ The Exchange: Episode 106
October 21, 2025
IIEX North America
Washington, D.C.
Latest Content
How the Next Wave of AI Can Transform Research and Insights
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
Thomas Zoëga Ramsøy
Ph.D. Founder & CEO at Neurons
Becoming the Strategic Advisor
Researchers can reclaim their voice and leadership amid industry upheaval. Learn strategies to stay relevant and lead the future of insights.
Adam Stanley-Smith
CEO at Meaningful
Karen Lynch
Head of Content at Greenbook
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Partner Content
AI Is Transforming Insights: Where Are We Today and Are We Going?
The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.
Florian Hendrickx
CGO at Conveo
Beyond Focus Groups: Where the Real UX Insights Live
Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.
Ashley Shedlock
Senior Content Coordinator at Greenbook
High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.
Lida Hujić
Founder at TFTK Insight Innovation Culture
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
5 Playful Projective Techniques for Qualitative Research That Make People Open Up
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
Monika Karamchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
How Wellness Brands Are Winning the Medicine Cabinet
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
Sam Hope
CEO at Beyond Blue
The Essential Skills of the Market Researcher in Healthcare
From Merck to Organon, Lisa Courtade reflects on three decades in healthcare insights and the skills researchers need for the future.
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
How the Next Wave of AI Can Transform Research and Insights
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
Thomas Zoëga Ramsøy
Ph.D. Founder & CEO at Neurons
Becoming the Strategic Advisor
Researchers can reclaim their voice and leadership amid industry upheaval. Learn strategies to stay relevant and lead the future of insights.
Adam Stanley-Smith
CEO at Meaningful
Karen Lynch
Head of Content at Greenbook
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Partner Content
AI Is Transforming Insights: Where Are We Today and Are We Going?
The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.
Florian Hendrickx
CGO at Conveo
Beyond Focus Groups: Where the Real UX Insights Live
Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.
Ashley Shedlock
Senior Content Coordinator at Greenbook
High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.
Lida Hujić
Founder at TFTK Insight Innovation Culture
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
5 Playful Projective Techniques for Qualitative Research That Make People Open Up
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
Monika Karamchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
How Wellness Brands Are Winning the Medicine Cabinet
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
Sam Hope
CEO at Beyond Blue
The Essential Skills of the Market Researcher in Healthcare
From Merck to Organon, Lisa Courtade reflects on three decades in healthcare insights and the skills researchers need for the future.
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
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Featured Articles
Independence Is on the Rise in Insights
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
What You Should Know About the Culture of Female Entrepreneurship in Latin America
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
What’s Hot Isn’t Just What’s New—It’s What’s Next
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
Partner Content
The Next UX Game Changer? Embracing AI Without Leaving Your Customers Behind.
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Kimberly Bastoni
Chief Revenue Officer at Alida
Unmasking Fraud as the Scariest AI Trend in Market Research
AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk.
Lisa Ricard
Senior Account Manager at Communities Research, NA Ipsos
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Partner Content
The Next UX Game Changer? Embracing AI Without Leaving Your Customers Behind.
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Kimberly Bastoni
Chief Revenue Officer at Alida
Unmasking Fraud as the Scariest AI Trend in Market Research
AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk.
Lisa Ricard
Senior Account Manager at Communities Research, NA Ipsos
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Partner Content
The Next UX Game Changer? Embracing AI Without Leaving Your Customers Behind.
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Kimberly Bastoni
Chief Revenue Officer at Alida
Video Library
Stream the latest expert insights
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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How do insights pros meet business challenges? What role does innovation play and who is innovative?
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