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AI Is Not the Strategy: Turning Generative AI into Real Business Impact
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Tatiana Urrea
Analytics at Infotools
Bias-Free and Insight-Rich! Why Conversational AI Is the Future of Market Research
Even great moderators carry bias. Discover how phrasing and group dynamics quietly steer conversations and influence research outcomes.
Hanna Krazhan
Chief Commercial Officer at Yasna
Improving Data Quality with Rapport and Relationship-Building
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
How to Choose Between Qualitative and Quantitative Testing for Your Research Project
Learn when to use qualitative vs quantitative research and how modern insights teams combine both for smarter decisions.
Ashley Shedlock
Content Producer, Editorial & Search Optimization at Greenbook
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
AI In Market Research Is Meaningless Unless It Changes Commercial Outcomes
AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.
Abigail Stuart
Founding Partner at Day One Strategy
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
The AI Shift No One Saw Coming: From Software to Services │The Exchange: Episode 132
May 18, 2026
IIEX Europe
Amsterdam
Latest Content
A.I.: The Good, The Bad, The Ugly
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
Partner Content
The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.
Synthetic panels built on validated human data reduce early-stage testing waste, helping teams extend the value of every research dollar.
Ali Henriques
Head of Market Research at Qualtrics
Karen Lynch
Head of Content at Greenbook
Back to the Roots: Why Panel Design Matters More than Ever
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
Beyond Churn: A Practical Guide to Learning Customer Retention Research
Discover how to learn retention research using CX, analytics, and AI tools to reduce churn and build loyalty.
Ashley Shedlock
Content Producer, Editorial & Search Optimization at Greenbook
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights
Future List Honoree Alex Dobromir explores AI, product thinking, and building continuous insight systems for faster decision-making.
Karen Lynch
Head of Content at Greenbook
Partner Content
The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...
Evan Williams
Executive Strategy Consultant at Stravito AB
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Your Market Research is Already Outdated—Here’s How AI Changes That
Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...
Stu Sjouwerman
Co-founder, CEO at ReadingMinds.ai
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
A.I.: The Good, The Bad, The Ugly
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
Partner Content
The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.
Synthetic panels built on validated human data reduce early-stage testing waste, helping teams extend the value of every research dollar.
Ali Henriques
Head of Market Research at Qualtrics
Karen Lynch
Head of Content at Greenbook
Back to the Roots: Why Panel Design Matters More than Ever
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
Beyond Churn: A Practical Guide to Learning Customer Retention Research
Discover how to learn retention research using CX, analytics, and AI tools to reduce churn and build loyalty.
Ashley Shedlock
Content Producer, Editorial & Search Optimization at Greenbook
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights
Future List Honoree Alex Dobromir explores AI, product thinking, and building continuous insight systems for faster decision-making.
Karen Lynch
Head of Content at Greenbook
Partner Content
The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...
Evan Williams
Executive Strategy Consultant at Stravito AB
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Your Market Research is Already Outdated—Here’s How AI Changes That
Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...
Stu Sjouwerman
Co-founder, CEO at ReadingMinds.ai
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
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Featured Articles
From Ethnography to Augmented Cultural Intelligence: Is AI Redefining Qualitative Market Research?
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.
From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.
Brian Fowler
Senior Executive Director at Insights Career Network
AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress
LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.
Ashok Sethi
Director at Behave Consulting P Ltd
The Expanding Constellation of Insights Collaborators
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
AI Is Not the Strategy: Turning Generative AI into Real Business Impact
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Tatiana Urrea
Analytics at Infotools
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
AI In Market Research Is Meaningless Unless It Changes Commercial Outcomes
AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.
Abigail Stuart
Founding Partner at Day One Strategy
A.I.: The Good, The Bad, The Ugly
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
Karen Lynch
Head of Content at Greenbook
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
AI Is Not the Strategy: Turning Generative AI into Real Business Impact
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Tatiana Urrea
Analytics at Infotools
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
AI In Market Research Is Meaningless Unless It Changes Commercial Outcomes
AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.
Abigail Stuart
Founding Partner at Day One Strategy
A.I.: The Good, The Bad, The Ugly
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
Karen Lynch
Head of Content at Greenbook
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Partner Content
The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.
Synthetic panels built on validated human data reduce early-stage testing waste, helping teams extend the value of every research dollar.
Ali Henriques
Head of Market Research at Qualtrics
Video Library
Stream the latest expert insights
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
AI Agents Are Already Making Your Decisions For You
AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
AI Agents Are Already Making Your Decisions For You
AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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GRIT Latin America Report
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GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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Q1 2025
GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
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Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
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Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
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Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
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Executive-level conversations shaping the future of market research — brought to you by MRII.
64 articles
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A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
43 articles
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Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
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Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
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Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
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