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Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
Those Most Confident Are Not Hiding from Change
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AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.
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Beyond the Linear Path: Sandeep Bansal’s Evolution from EMT to Senior Data Analyst
Learn how Sandeep Bansal turned a healthcare background and self-taught tech skills into a career in research and insights.
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The CX Metric That’s Lying to You (And the Data That Proves It)
Learn how CSAT, NPS, and Customer Effort Score work together to reveal customer satisfaction, loyalty, and churn risk.
Kenneth Peterson
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Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.
Karen Lynch
Chief Programming Officer at Greenbook
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Quality is More than Data
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Learn why research quality depends on study design, data integration, and decision-making, not just respondent authenticity.
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Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
From Advisor to Decision-Maker: AI's Next Power Move │The Exchange: Episode 142
August 10, 2026
IIEX.AI
Virtual
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Karen Lynch
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Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
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Karen Lynch
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Karen Lynch
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Stream the latest expert insights
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
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