Insights Home
Categories
Insights
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Adding a Further Perspective: The Consumption Layer
As analytics becomes infrastructure, the next shift is how insights are consumed: conversational, AI-driven, and built for faster human understanding.
Torbjörn Andersson
Global Senior Vice President & GM - Delivery & Market Research at Forsta
Cyndhia Varshni on Human Judgment, Curiosity, and the Future of Strategic Insights
Future List Honoree Cyndhia Varshni shares perspectives on AI, human judgment, and the future of strategic insights.
Karen Lynch
Chief Programming Officer at Greenbook
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
Structured Learning for the Agentic Insights Leader
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
Board of Directors, Member at Market Research Institute International (MRII)
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Your Next Competitor Might Be an AI Agent │The Exchange: Episode 136
June 15, 2026
IIEX.AI
Virtual
Latest Content
Partner Content
Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Synthetic Data: A White Paper on Fundamentals
Synthetic data is a powerful research tool when used wisely. Learn where it delivers value, where human research remains essential, and how to use it ...
Vijay Raj
Independent Consultant at Incite Growth
When Easy Becomes Empty: The Frictionless Feedback Fallacy
Making surveys easier doesn’t always improve insights. Discover why thoughtful feedback design balances convenience with meaningful, reflective respon...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations
The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research pro...
Hannah Mann
Founding Partner at Day One Strategy
Partner Content
“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
The Infrastructure Barrier Is Gone: Why AI Is APAC's Best Moment for Small Research Agencies
AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
Managing Partner at Webcall International Research
Karen Lynch
Chief Programming Officer at Greenbook
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the future of market research.
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
Sam Killip
VP of Insights at Attest
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
Partner Content
Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Synthetic Data: A White Paper on Fundamentals
Synthetic data is a powerful research tool when used wisely. Learn where it delivers value, where human research remains essential, and how to use it ...
Vijay Raj
Independent Consultant at Incite Growth
When Easy Becomes Empty: The Frictionless Feedback Fallacy
Making surveys easier doesn’t always improve insights. Discover why thoughtful feedback design balances convenience with meaningful, reflective respon...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations
The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research pro...
Hannah Mann
Founding Partner at Day One Strategy
Partner Content
“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
The Infrastructure Barrier Is Gone: Why AI Is APAC's Best Moment for Small Research Agencies
AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
Managing Partner at Webcall International Research
Karen Lynch
Chief Programming Officer at Greenbook
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the future of market research.
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
Sam Killip
VP of Insights at Attest
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
Featured Articles
Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening
Indonesia’s beauty market is booming. Local brands win by deeply understanding consumers—an edge multinationals can’t easily replicate.
Feby Ramadhani
Senior Product Researcher at ParagonCorp
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
Ed Keller
Executive Director at Market Research Institute International (MRII)
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
The Expanding Constellation of Insights Collaborators
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Explore more topics
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Trending in Artificial Intelligence and Machine Learning
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Structured Learning for the Agentic Insights Leader
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
Board of Directors, Member at Market Research Institute International (MRII)
Partner Content
“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
The Infrastructure Barrier Is Gone: Why AI Is APAC's Best Moment for Small Research Agencies
AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
Managing Partner at Webcall International Research
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Structured Learning for the Agentic Insights Leader
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
Board of Directors, Member at Market Research Institute International (MRII)
Partner Content
“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
The Infrastructure Barrier Is Gone: Why AI Is APAC's Best Moment for Small Research Agencies
AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
Managing Partner at Webcall International Research
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
Partner Content
Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Partner Content
“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
Video Library
Stream the latest expert insights
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
2026 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2026
2025 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
2025 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT LATAM Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
2026 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2026
2025 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
2025 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT LATAM Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
123 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
75 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
67 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
44 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
123 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
75 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
67 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
44 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.