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The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Chief Programming Officer at Greenbook
Research Should Run Like Business: Continuously
2 min read
AI is improving individual research projects, but the real opportunity is continuous intelligence—bridging the gaps between studies and dormant insigh...
Daniel Graff-Radford
CEO at Discuss
How to Build the Insight Edge with Vivek Banerji
Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry
Future List Honoree Julia Mittermayr shares perspectives on data quality, bold leadership, AI, and building a more transparent insights industry.
Karen Lynch
Chief Programming Officer at Greenbook
AI Is Changing Research. But Can We Still Trust the Data?
What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...
Consumer Insights vs. Market Research: What's the Real Difference?
Market research vs. consumer insights: learn the key differences, when to use each, and how both support better business decisions.
Ashley Shedlock
Content Producer at Greenbook
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Ashley Shedlock
Content Producer at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
The $2 Billion Question Facing Market Research │The Exchange: Episode 147
September 14, 2026
IIEX.AI
Virtual
Latest Content
The Segment Describes. The Persona Decides
Discover how outcome-driven segmentation can reveal what drives behavior and turn customer segments into actionable decisions.
Greg Streatfield
Founder at Knowsis
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
Ashley Shedlock
Content Producer at Greenbook
The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...
Hello Human, Are You There? The Authenticity Advantage
What makes research trustworthy in the age of AI? Explore the role of provenance, authenticity, and verified human voices.
Vinay Ahuja
VP of Analytics & Insights at P&G Europe
How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing
What Are Some Best Practices for Conducting Mixed-Method Marketing Research?
Discover 5 best practices for mixed-method marketing research that combine qualitative and quantitative data for stronger insights.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
The Questions Behind the Answers: Why Great Research Begins Long Before the Data
Discover why better customer research starts by evaluating the surveys, feedback tools, and systems used to collect data.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Chief Programming Officer at Greenbook
The Segment Describes. The Persona Decides
Discover how outcome-driven segmentation can reveal what drives behavior and turn customer segments into actionable decisions.
Greg Streatfield
Founder at Knowsis
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
Ashley Shedlock
Content Producer at Greenbook
The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...
Hello Human, Are You There? The Authenticity Advantage
What makes research trustworthy in the age of AI? Explore the role of provenance, authenticity, and verified human voices.
Vinay Ahuja
VP of Analytics & Insights at P&G Europe
How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing
What Are Some Best Practices for Conducting Mixed-Method Marketing Research?
Discover 5 best practices for mixed-method marketing research that combine qualitative and quantitative data for stronger insights.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
The Questions Behind the Answers: Why Great Research Begins Long Before the Data
Discover why better customer research starts by evaluating the surveys, feedback tools, and systems used to collect data.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Chief Programming Officer at Greenbook
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Featured Articles
Reframing AI for Insights: From Threat to Opportunity and Operating System
2 min read
The 2026 GRIT Report reveals AI adoption is moving past “should we use it?” toward a deeper challenge: aligning AI with human insight and research rig...
Niels Schillewaert
Head of Research and Methodologies at Conveo
Navigating the ‘Build vs Buy’ Decision in ResTech
6 min read
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Jiten Madia
Founder & CEO at flowres.io
Improving Data Quality with Rapport and Relationship-Building
4 min read
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
A.I.: The Good, The Bad, The Ugly
6 min read
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
Explore more topics
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Trending in Artificial Intelligence and Machine Learning
How to Build the Insight Edge with Vivek Banerji
Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Ashley Shedlock
Content Producer at Greenbook
Hello Human, Are You There? The Authenticity Advantage
What makes research trustworthy in the age of AI? Explore the role of provenance, authenticity, and verified human voices.
Vinay Ahuja
VP of Analytics & Insights at P&G Europe
How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
Synthetic Respondents Explained: What They Are, How They Work, and When to Trust Them
7 min read
Synthetic respondents use AI to simulate survey participants. Learn how they work, when they're accurate, and when real respondents are still essentia...
Ashley Shedlock
Content Producer at Greenbook
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
How to Build the Insight Edge with Vivek Banerji
Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Ashley Shedlock
Content Producer at Greenbook
Hello Human, Are You There? The Authenticity Advantage
What makes research trustworthy in the age of AI? Explore the role of provenance, authenticity, and verified human voices.
Vinay Ahuja
VP of Analytics & Insights at P&G Europe
How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
Synthetic Respondents Explained: What They Are, How They Work, and When to Trust Them
7 min read
Synthetic respondents use AI to simulate survey participants. Learn how they work, when they're accurate, and when real respondents are still essentia...
Ashley Shedlock
Content Producer at Greenbook
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
Video Library
Stream the latest expert insights
AI Is Changing Research. But Can We Still Trust the Data?
What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...
From Advisor to Decision-Maker: AI's Next Power Move
Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Who Owns the Data Behind the AI Boom in Market Research?
Who owns the data powering AI research? Explore funding, data ownership, AI interviews, guardrails, ...
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
AI Is Changing Research. But Can We Still Trust the Data?
What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...
From Advisor to Decision-Maker: AI's Next Power Move
Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Who Owns the Data Behind the AI Boom in Market Research?
Who owns the data powering AI research? Explore funding, data ownership, AI interviews, guardrails, ...
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
2026 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2026
2025 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
2025 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT LATAM Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
2026 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2026
2025 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
2025 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT LATAM Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
124 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
77 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
72 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
46 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
21 articles
Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
124 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
77 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
72 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
46 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
21 articles
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