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Head of Innovation
Weleda
As an Innovation Lead, I am deeply passionate about the intersection of active nature and purpose-driven brand building. My career is fueled by a commitment to sustainability and the belief that business can be a force for good when rooted in authentic values. Working with Weleda has been a unique and inspiring journey. As an iconic pioneer in natural skincare, the brand offers a rare opportunity to blend heritage with forward-thinking strategy. I am dedicated to unfolding the potential of this iconic brand by driving innovation that respects its roots while meeting the needs of the modern, conscious consumer.