Jillian Ney

Digital Anthropologist

The Social Intelligence Lab

Dr Jillian Ney is a digital anthropologist and the founder of The Social Intelligence Lab. With almost twenty years working across internet research and cultural analysis, she’s spent her career helping brands, platforms, and institutions understand how people actually behave, decide, and make meaning online. Jillian’s current work is focused on evolving social listening into social intelligence: a credible, human-led discipline that values interpretation, context, and judgment as much as data and technology. Through The Social Intelligence Lab, she brings practitioners, researchers, and organisations together through training, events, and standards-setting to strengthen how social and internet data is analysed and used. Ask Jillian about digital behaviour, purchasing decisions, cultural signals hiding in plain sight, or why Scotland is the best place on earth.