Ansie Collier

Global Innovation Director

MMR Research

Ansie Collier lives her passion for understanding people by reimagining how research can achieve true consumer closeness. Drawing on deep expertise in exploring and testing innovative approaches, she helps brand owners and product designers gain insights in inspiring new ways. Currently, Ansie leads a pioneering initiative at MMR Research that fuses sensory science with Conversational AI to redefine the product experience journey, enabling clients to design products that truly delight. Her work leverages real-world consumer stories to elevate how we learn from people and deliver meaningful value to clients worldwide.