Anna Krazhan

Co-founder, CCO

Yasna.ai

Anna Krazhan is a strategic insights and brand innovation leader with over 15 years of experience across global FMCG and consultancy sectors. As Business Partner at Yasna, she helps brands transform through research, design, and data-led strategy. Previously, she led marketing insights at PepsiCo across Europe, driving consumer-centric innovation, brand growth, and strategic planning through cross-cultural leadership and advanced analytical expertise.