Gabrielle A. Bradwell-Poteat

Sr Entertainment and Cultural Asset MGR

The Coca-Cola Company

Gabrielle Bradwell-Poteat is a seasoned brand and experiential marketing leader with more than a decade of experience shaping creative content and brand strategies for global icons. As Senior Manager of Entertainment, Cultural Assets & Partnerships at The Coca-Cola Company, she leads multi-brand initiatives across entertainment, hospitality, and sponsorships—driving impactful brand moments at Art Basel, the Essence Festival of Culture, NCAA events, and Pride. Her portfolio includes well-known brands such as McDonald’s, Ebony, Wendy’s, and Domino’s Pizza, where she has transformed strategic objectives into consumer-first experiences and storytelling that elevate brand connection.