Rachel Rogers

Senior Director, Global Brand Insights

Stanley Black & Decker

Rachel Rogers is the Senior Director of Global Brand Insights at Stanley Black & Decker, where she leads a team dedicated to driving an in-depth understanding of our End Users in partnership with marketing, product and category management to drive innovation, communication and brand strategy. With over 25 years of experience in insights and category management, Rachel has held key leadership roles with companies such as Procter & Gamble, The Hershey Company, The Campbell’s Company, and Stanley Black & Decker. She is known for her deep understanding of End Users globally, building strong insights organizations, and translating insights into powerful strategies and business decisions that drive sales growth.